OUR STORY

Hello and welcome to Rustic Hill Company! My name is Michelle, and this is my store. Thanks so much for popping in!

I was born and raised in the foothills of the Appalachian Mountains of Bristol, TN, a breathtaking place famous for the Bristol Motor Speedway (the fastest half-mile racetrack in the world!) and the birthplace of Country music. Today mountain culture and faith are the cornerstones of my business. 

Through Rustic Hill, I share my love for classic Southern apparel, the nostalgia lifestyle, and rustic-modern farmhouse décor with customers from all over the world, offering hope, encouragement, and building resilience in our community. 

For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.

-Jeremiah 29:11

Thanks so much for choosing Rustic Hill Company. I can’t wait to pack up your order!